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Marketing recruitment and salaries are set to rise in the coming months, according to a study that adds weight to evidence of a slow recovery in the industry.

2ndMass: When Viral Marketing Goes Wrong

When does viral marketing cross the line from surprisingly pervasive to creepy? Maybe when TNT plaster mirrors in seemingly every hotel room near San Diego Comic-Con this year with stickers for their 2ndMass promotion for upcoming alien invasion show Falling Skies.

Marketing Guru Philip Kotler To Launch Post Recession Marketing Theory 'Marketing 3.0' In Dubai

Dubai: July 22, 2010: The world's leading strategic marketer, Professor Philip Kotler, will launch his new marketing theory, Marketing 3.0, at the 'What Next in Marketing 2011?' summit, to be held in Dubai, in October.